In the aftermath of the Covid-19 suspension, Seabourn works to build business events

As hospitality companies strive to recalibrate their businesses for the post-Covid-19 era, event organizers have been offered a wealth of new opportunities in recent weeks.

Recently, a host of private islands have joined the market in the Maldives, offering a rare opportunity to impress guests.

Now as its conventional markets diminish in the aftermath of the pandemic, cruise operator Seabourn is making a bid for the MICE business.

For prospective charter, reward, conference and community travel customers, the line makes it easier to understand why a ship could be the ideal option for their next meeting.

A considerable amount of information has recently been added by the brand to its website dedicated to this niche segment of the travel industry.

The pages begin with a detailed description of why one of the ships could be a competitive alternative compared to a conventional land-based hotel or resort.

"There are likely to be a fair number of brokers and travel advisors who do not even know that they can consider a ship for a corporate meeting, an incentive trip for top performers, or even for private customers who may want the ultimate in memorable vacations all the way up to chartering the ship for their private use," said Pierre Van Breda, deputy director of global charter, incentive and group sales.

"In order to help them in their decision-making process, prospective customers can now gather a lot of useful information on our site before coming to us for a tailor-made quotation specifically tailored to their needs."

The revised web content often explains the facilities provided in a Seabourn experience, such as the provision of dedicated meeting room and the use of audio-visual equipment included in the quote from the client.

In combination with the ship's addition of food and beverage, potential buyers can soon see how the value increases as the amount of time to arrange these items separately reduces compared to other locations.

In order to make the information collection process easier, site visitors can also find links to unique ships, data about public and private spaces, and a photo gallery.

Until at least November, all Seabourn sailings are currently suspended.

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